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#1 Facebook Mac Application - Dashboard Widget 17k daily users, 141k total users
50K investment from hedge fund fell through due to contract disagreements
- URL: http://www.facebook.com/apps/application.php?id=2372149194&b=&ref=pd/
- Established: Tue, 24 Jul 2007 14:00:00 GMT
- Uniques/Month: 150,000
- Page views/month: 15,000,000
- Monthly Revenue: 0
- Google Pagerank: 4
- Listed: Tue, 13 May 2008 17:55:20 GMT
Description:
The dashboard widget is a neat and sleek facebook notifier for Mac users, it pops up messages on a user's desktop when certain Facebook events are triggered. It's a way to keep up with your facebook account while you're not even logged into Facebook. It's also a great way to deliver cpm/cpc ads to users' desktops. It has had a huge fanbase since it's launch, with about 141,000 loyal users.
Anyone with CPA experience knows that toolbar downloads tagged into an installer can pay up to $2 per download, I've had over 200,000 downloads with this toolbar so far and I'm punching myself in the face for not having spent the time early on monetizing this.
This application has been on TOP of the "For Your Desktop" section of the Facebook application directory for over 8 months, just behind the Blackberry & Firefox applications.
(http://www.facebook.com/apps/index.php?type=1# Click on Most Active Users)
The Daily Active Users just keeps climbing, and so does the total user count.
This application has been featured on Apple.com
I was busy with 10 or 15 other projects and didn't have the time to put into monetizing it unless I got some funding.
I secured $50,000 from a hedge fund for this application a month or 2 ago, but there were some issues with the contract and I decided not to sign it due to a non-compete clause.
These are all mac users - to have a targeted niche like this of 141,000 mac users, with 17,000 using it daily, is worth a lot of money to the right person.
***there are no real pageviews, there are 15 million API calls monthly
Revenue Details:
The application is not monetized, but I've come up with a detailed business plan that explains how to take the 17,000 daily active users and turn that into a lot of money.
This thing has the potential for multiple 6 figures yearly in the hands of the right person.
This is what attracted the hedge fund to invest $50,000 in the first place. Unfortunately a lot of my other business may have been in jeopardy (due to a non compete clause) if I went with their contract, and I pulled out of the deal.
You will get the business plan and everything else related to this project.
Traffic Details:
The traffic comes from Facebook and then a few other referring sources like Google, Apple and fans who recommend it to friends.
The main source of traffic is from the directory where it has been getting sustained exposure for 8 months near the TOP of the directory list for desktop applications!
No advertising money has been spent on this widget. Once you have it monetized, you can easily double the user base through advertising. In addition, you can pipe the widget into Bebo (they licensed their API from Facebook.), this will add another 50 million user base to monetize from.
Here are some of my thoughts on monetizing this widget:
1) Put CPM/CPC ads on the notifications
2) Sell facebook application advertising event popups, people pay 25-40 cents a click for these
3) Monetize the list yearly with MAC related affiliate offers, the users are early adopters and loyal to the widget. Apple usually has a big launch every year – So, you can piggy back off their prodigious advertising campaigns.
4) Turn the widget into an application instead of a "For Your Desktop" application so you can monetize the traffic on Facebook and build a community of those who use the widget. You can do this by making the 'download page' an application instead of http://www.facebookdesktopwidget.com - that way you can monetize through traditional facebook cpm/cpc advertising as well as the desktop monetization.
5) Couple the download with a toolbar offer, toolbar offers pay up to $2 each - with about 200,000 downloads so far you can do the math on that one going forward =)
6) Buy the widget and sell to a Mac related company for branding and corp awareness purposes. This widget with 140,000 loyal MAC users is priceless to the right company. Fortune 500 companies are paying MULTIPLE 6 figures to try to build a community and brand awareness on Facebook and not having success. If you had contacts at Macworld or Buy.com or one of those companies, they would pay multiple 6 figures for this.
I know I underestimate the value of this application, but I just want to get rid of it - it's time for someone who's got the resources and time to take this to the next level.
I am working on too many other projects and need to lighten the load.
My ADD schedule is your gain!
Side note 1: I even have a film project I am directing starting mid July that will take me out of commission for 6 weeks!
Why? Why? Why? Do I spread myself so thin? Entrepreneur ADD? Yes, I love to create viral stuff!
Side Note 2: I have a friend who is close to selling his viral apps for over $700k. He already has two big
Internet Marketing Gurus begging him do a limited seating “How to make big money on Open Social and FB apps seminar” in Sept. They are thinking of setting the price at $10k a seat. He has promised me two seats for FREE. That is one for me and one for you. Yep, I am gonna chip in the second seat ticket for you at no cost if you want to come.
Just wanted to note that this worths a lot more than what you want for it!
Stil can't understand why you sell?
Are you really going to sell ? Are you really eraning more than 9K a month with your other things that make you busy ??
Just work on it for 9 months or so and can sell it over 100K you know! ?