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Seller Profile

Username:
JTKoene (0%)
Location:
St. Louis
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Ecommerce Book Store For Sale

Specialized in Spanish Books (with Revenue)

  • URL: http://www.MyLibros.com/
  • Established: Tue, 31 Oct 2006 13:00:00 GMT
  • Uniques/Month: 3,600
  • Page views/month: 22,500
  • Monthly Revenue (USD): 26,400
  • Google Pagerank: 3
  • Listed: Fri, 23 May 2008 04:40:48 GMT

Description:

MyLibros targets Spanish learners and readers.  The customer base is primarily schools and educational institutions.  The Company works with many organizations and has open RFPs with several school districts.

This is a great opportunity for an e-commerce focused investor. The site can be utilized for web traffic revenue but the current direction is in ecommerce. Mylibros.com has joint ventures generating revenue from traffic (display, keyword or affiliate) however this has not been the primary intention. Our solid rankings and presentation of the site are directed to book customers. A savvy affiliate and display investor could turn MyLibros into a successful venue with that type of revenue.

Business statistics:

* Established in November 2006

* PR 3

* $2,000+ / month in revenues

* Approximately 125 unique visitors per day

* Multiple peak seasons including holiday sales, prior to each school semester, and summer school

* Small inventory; majority of shipments are via drop ship

* Established vendor relationships with major book wholesalers, private publishers and large national publishers

* Over 2,500 products currently listed with room for more.  Website could easily be expanded to offer English and other language books

* Strong search engine rankings for related keywords (Spanish Books, Books in Spanish, Libros En Espanol, Libros)

* Over 1,000 total customers

* Over 640 newsletter subscribers

Technical Details

Hosting: MediaTemple Virtual Dedicated Server
Coded in: PHP/MySQL using ZenCart
Monthly Cost: $49.xx per month (plus yearly SSL cost and Authorize.Net payment Gateway cost)
Additional: The shopping cart system supports full customization on the front and back-end and allows for the addition of languages and templates. A few of the visual  customizations MyLibros.com utilizes include thumbnail hover previews, product image zoom and drag on product pages, and a special "Customers that bought this also bought this" component.

Revenue Details:

This website earns revenue from book sales.  Revenue fluctuates significantly with the school calendar and the holiday season.  The months of October through January experience significantly higher volumes of traffic, and consequentially sales.  High sales cycles also occur before and after each calendar semester.

Note: Generating revenue from display ads, link or affiliates has not been the primary focus of the site. Many offers have been extended to us but MyLibros has not focused on this form of revenue.

Traffic Details:

Majority of traffic comes from search engines and repeat customers. Website has been promoted in local and targeted social networking, blog, and media sites. Currently ranks on first page for various book and Spanish keywords. These include first page status in Google for “Spanish Books” and “Libros en Español”. Most traffic is organic, however some paid traffic is generated during the holiday season. Additionally, brand and major keywords are paid for throughout the year, however this is a minimal ongoing cost.

Questions to the Seller

  1. Posted date:
    Sun, 25 May 2008 00:34:30 GMT
    Actions:
    Comment ID:
    #1

    Do you store and send out thees books your self or are you just forwarding the orders to a thirs part and earn your affiliate prosent?

    Posted by:
    ibuyit (0%)
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    Message me
  2. Posted date:
    Mon, 26 May 2008 16:13:16 GMT
    Actions:
    Comment ID:
    #2

    We work with third parties (wholesalers) to ship our books direct to the customer. We are not an affiliate site. We are a book retailer with 5% of the books in stock (most popular titles) and the remaining titles are shipped third party/drop shipped to the customer.

    Posted by:
    JTKoene (0%) (seller)
    Location:
    St. Louis
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  3. Posted date:
    Tue, 27 May 2008 04:48:05 GMT
    Actions:
    Comment ID:
    #3

    Update on screen shots of rankings and homepage. Yet to come are screen prints of traffic.

    Posted by:
    JTKoene (0%) (seller)
    Location:
    St. Louis
    Private Message:
    Message me
  4. Posted date:
    Fri, 30 May 2008 01:59:50 GMT
    Actions:
    Comment ID:
    #4

    Can you pls advise your Monthly revenue for the past 1yr, need to understand how much are u deriving from Affliates?? and ADSENSE. Also, do you pay for traffic or ads, what are your sources for customers??I do own a bookstore already that sells college books and would love to add this to my business..thanks

    Posted by:
    discountbks (60%)
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  5. Posted date:
    Sun, 01 Jun 2008 01:24:24 GMT
    Actions:
    Comment ID:
    #5

    what are your actual monthly expenses and net income?
    can u please PM or post proof for income and traffic?

    Posted by:
    webmaster5 (100%)
    Location:
    CA, USA
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  6. Posted date:
    Mon, 02 Jun 2008 14:03:53 GMT
    Actions:
    Comment ID:
    #6

    Expenses: We limit our marketing expenses during the off season but as the holiday season kicks in we start to invest more money. Typically our high expense months are during November – January. Last year during December and January alone we spent $1500 dollars in Google Adwords. This is not a sustainable amount for us to be profitable but we do this because we gain many repeat and loyal customers. Looking at this year so far (2008) we have spent $1024.34 from January to May 2008. This money is spent on keywords that drive sales and have high conversion rates as well as brand terms. The marketing expense report can be emailed.

    Lastly our other regular expense is hosting. That is $50 a month. Keep in mind that from time to time we invest in updating our database of books as well as programming and updates on the shopping cart. These expenses never total more that $500 a year. If more information is needed on expenses including proof of sales and expenses please email me directly at Jordan @ MyLibros.com

    Posted by:
    JTKoene (0%) (seller)
    Location:
    St. Louis
    Private Message:
    Message me

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