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Seller Profile

Username:
adrianmc (100%)
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Successful Ecommerce Store for Sale : feelConfident.co.uk

£30,000 GBP profit per year - Nearly 20,000 registered customers

  • URL: http://www.feelconfident.co.uk/
  • Established: Thu, 31 Jul 2003 14:00:00 GMT
  • Uniques/Month: 39,763
  • Page views/month: 107,723
  • Monthly Revenue (USD): 12,666
  • Google Pagerank: 4
  • Listed: Fri, 04 Jul 2008 11:02:16 GMT

Description:

feelconfident.co.uk is for sale. It’s number 1 and 2 for aftershave on google.co.uk and has 100’s more top ten rankings including top ten on yahoo.co.uk and msn.co.uk for perfume and aftershave. The site has a turnover of £76k with a gross profit of about £30k. We have 19482 registered customers and in the last month feelconfident.co.uk has had 39,763 Visits and 107,723 Page Views. 90.25% are new visits.   We don’t spend a penny on advertising. All sales are from organic search engine rankings.  

View Rankings Report (2.78 MB)
Update - 11th July 2008 - Rankings have increased across the board. feelConfident.co.uk is currently in the top ten for perfume on google.co.uk.

You could make good living and run this business from your own home -we did for the first few years. It's currenty an e-commerce store but the domain could lend itself to anything.We are selling feelconfident.co.uk so we can focus our efforts on our seo company, offering search engine optimisation and internet marketing services. We also offer website development services so will be on hand should you need any support in the future.

The site must be sold and will go to the highest bidder!

About the Site
The site is a highly modified version of oscommerce. Froogle feeds are generated and uploaded automatically. It’s very easy to add new products etc to the site using the WYSISYG. Please find attached more details of the site’s features.

We have a support suite installation to handle all email enquiries so multiple people can reply
http://www.feelconfident.co.uk/help/

Following the sale of the site the additional domains we have related to the site will be of no use to us so they are included in the sale.

Websites included in the sale
feelconfident.ie – Planned to use this for a similar site targeting the Irish market.
www.eyesential.net - No 1 on Google.co.uk for Eyesential
ww.eyesential.ie- No 1 and 2 on Google.ie for Eyesential
www.xen-tan.org - Newly implemented site. 1500 manual web directory submissions completed
www.eyesential.info - Very basic site
www.sttropez.org.uk - Top 10 rankings for st tropez tan

Domains also included in the sale
australianbodycare.org.uk
condomia.co.uk
durex-condoms.org
feelconfident.info
feelconfident.eu
feelconfident.mobi
feelconfident.net
feelconfident.cn
feelconfident.biz
iloveperfume.co.uk
iperfume.co.uk
liftpetite.com
liftpetite.co.uk
perfumeshop.info
theliftpetite.com
xen-tan.org

Contacting Us
If you have any questions please get in touch. Post your questions here, pm me or give us a call on the number below.
UK Freephone: 0800 047 0991
Ireland Freephone: 1800 550 444
USA Freephone: 1 800 805 6922

Revenue Details:

All revenue comes from sales of products shown on the site. Traffic comes from organic search engine listings - we don't spend anything on advertising although have spent a great deal on organic seo over the years. Around $60,000 profit per year.

Traffic Details:

All traffic comes from organic listings. Some of the keywords include:

Aftershave, dkny perfume, perfume, eyesential, chanel perfume, cheap aftershave, ingrow go, perfume shop, fake tan, cheap perfumes, skin doctors, xen tan, angel perfume, ghost perfume, elle perfume, perfumes, nyce legs, lip balm, dax wax, fake bake uk, cheap perfume, fakebake, skin doctors ingrow go, st tropez everyday, durex play tingle, tigi, tweezerman, badger balm, feel confident, edible underwear, bright white, sexy boxers, durex lubricant, armani night, fake bake, ghost deep night, slimming patches, cosmetic shop, hen night challenges, zen tan, hair no more, australian bodycare, kylie minogue perfume, cosmetics shop, nailtiques, issey miyake perfume, dkny to go, armani perfume, babydolls, sun fake tan

Questions to the Seller

  1. Posted date:
    Fri, 04 Jul 2008 11:32:18 GMT
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    Comment ID:
    #1

    I imagine this has a dropship business model, right? Proof of traffic and income?

    Posted by:
    monton (0%)
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  2. Posted date:
    Fri, 04 Jul 2008 11:37:49 GMT
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    #2

    Hi Monton,

    Thanks for your interest. This not dropship, we stock all the products and ship them out.

    I'll add some screenshots from the stats and admin section for sales.

    Regards,
    Adrian.

    Posted by:
    adrianmc (100%) (seller)
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  3. Posted date:
    Fri, 04 Jul 2008 11:55:50 GMT
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    #3

    Last Years stats summary posted. Please pm me for detailed sales figures.

    Posted by:
    adrianmc (100%) (seller)
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  4. Posted date:
    Fri, 04 Jul 2008 13:04:43 GMT
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    #4

    Are you including stock in the sale and if so how much?

    Posted by:
    asimj (60%)
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    United Kingdom
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  5. Posted date:
    Fri, 04 Jul 2008 13:16:40 GMT
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    #5

    Sorry, stock isn't included in the sale. Our suppliers have quick turn around times therefore we don't need to hold a large amount of stock.

    Posted by:
    adrianmc (100%) (seller)
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  6. Posted date:
    Fri, 04 Jul 2008 13:32:47 GMT
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    #6

    Do you have a BIN in mind? Will you set up relationships with the suppliers?

    Posted by:
    Smiley (100%)
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  7. Posted date:
    Fri, 04 Jul 2008 13:54:53 GMT
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    #7

    Hi Smiley, I thought I setup a BIN of $180,000 but I don't see it on the listing. We're willing to consider any serious offer. We have some domain names and a few mini-sites that we be of no use to us if we sell feelconfident.co.uk so I'm going to up date the listing to include those.

    Posted by:
    adrianmc (100%) (seller)
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  8. Posted date:
    Fri, 04 Jul 2008 13:55:57 GMT
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    #8

    ... and we would be more than happy to set up relationships with the suppliers.

    Posted by:
    adrianmc (100%) (seller)
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  9. Posted date:
    Fri, 04 Jul 2008 14:00:06 GMT
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    #9

    >>turnover of £76k with a gross profit of about £30k
    What accounts for the remaining £46K? Can we have a breakdown please?

    Posted by:
    FruitMedley Post (100%)
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  10. Posted date:
    Fri, 04 Jul 2008 14:47:04 GMT
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    #10

    Hi FruitMedley,

    The vast majority of the £45k is to buy the stock. There are also postage, telephone and hosting costs which aren't very high. Margins vary on the products we sell ranging from 30% on some perfumes to over 100%. Our best selling product is Eyesential. Cost price £14.50 and retails at £39.95.

    Posted by:
    adrianmc (100%) (seller)
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  11. Posted date:
    Fri, 04 Jul 2008 15:21:01 GMT
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    #11

    great site.

    Posted by:
    dugu (92%)
    Location:
    http://www.mygreencorner.com
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  12. Posted date:
    Fri, 04 Jul 2008 15:39:52 GMT
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    Comment ID:
    #12

    Hi Dugu,

    Thanks.

    Posted by:
    adrianmc (100%) (seller)
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  13. Posted date:
    Fri, 04 Jul 2008 16:34:36 GMT
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    #13

    Thanks for your reply, adrianmc. It appears to me that there is a fair amount of work involved in running a site dealing with customers' orders and payments, ordering and managing stock, packing and shipping goods, covering customer service and managing the website. If none of the £45K is going towards that then you are making £30K in profit only if you value your time as completely worthless. Deduct a fair wage for the time spent (whether spent by you or anyone else) and then you get the real profit figure. How much of time is required to run this business?

    Posted by:
    FruitMedley Post (100%)
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  14. Posted date:
    Fri, 04 Jul 2008 17:17:55 GMT
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    #14

    Hi FruitMedley,
    Thanks, I see your point. I didn’t include our time because we run the site ourselves and see any money we make from it as profit. We’ve designed the site to minimise the time it takes to manage but it does take a few hours per day, Monday to Friday to ship the orders. A rough estimate would be around 500 hours per year. Some basic computer skills would be required but that’s about it so I’ll calculate that at uk minimum wage of £5.52. Total would be around £2,760 therefore gross profit would be a little lower taking that into consideration.

    I feel the real value to anyone purchasing the site are the traffic volumes and solid search engine rankings. I’ll attach an up to date rankings report later this evening. It’s running now. Please also see attached estimates from https://adwords.google.com/select/TrafficEstimatorSandbox if you where to try and buy this traffic using Adwords the estimated cost is £3,420 - £5,630 per day and that’s only from the UK.
    If wanted to avoid posting and packing, the site would make an excellent foundation for price-comparison network or could be changed to act as an affiliate for other sites.

    Posted by:
    adrianmc (100%) (seller)
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  15. Posted date:
    Fri, 04 Jul 2008 17:56:23 GMT
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    #15

    How much stock do you keep at any one time and where?

    Also, what happens with stock that does not get sold?

    Posted by:
    monton (0%)
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  16. Posted date:
    Sat, 05 Jul 2008 09:02:17 GMT
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    #16

    If one was to buy the site how much would you say would need to be invested in stock up front? Are most of the suppliers based in the UK? You say you used to run the business from home - could this still be done? Do you have any sales stats we could see?

    Posted by:
    websitemania (100%)
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  17. Posted date:
    Sat, 05 Jul 2008 21:19:03 GMT
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    #17

    i would think with the number of items on the site just keeping one of each in stock would be tough, especially you have to be dealing with many suppliers not just one.

    Posted by:
    vcigar (60%)
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  18. Posted date:
    Sun, 06 Jul 2008 09:56:26 GMT
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    #18

    How many orders do you receive on average per day?

    Posted by:
    cycloneuk (0%)
    Location:
    UK
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  19. Posted date:
    Wed, 09 Jul 2008 07:37:18 GMT
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    #19

    Sorry the rankings report took a while to run. You can view it @ http://www.feelconfident.co.uk/ranking_analysis.mht - Link also in listing above

    Posted by:
    adrianmc (100%) (seller)
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  20. Posted date:
    Wed, 09 Jul 2008 08:01:07 GMT
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    Comment ID:
    #20

    Thanks for your questions

    monton - we hold £5k - £10k of stock in our office in UK

    websitemania - All the main suppliers are UK based. The business started in a 1 bedroom flat and certainly could still be run from home. The amount of stock that needs to be held could easily fit into a small room or take up part of a garage. The site started out with £500, profits were put back in to buy more stock and we grew from there. I’m very grateful to this business as it enabled me to leave full time employment and gave me time to focus on other business ideas which are now doing well. Hence my reason for selling.

    vcigar - It just takes a little bit of organisation. Some suppliers have minimum orders others don’t. The benefit of holding stock means you could be at the top of the ladder on a drop ship business if you took the time to implement one.

    cycloneuk - The number of orders vary. Obviously Christmas is a much busier time as you can see in the stats. We would be shipping about 100 orders following a weekend. The website is designed so that if an item goes out of stock it will stay listed, be marked out of stock and moved to the bottom of the list. Visitors can setup a notification that will automatically email then when the item is marked back in stock. As we have the intention of selling and are not restocking the site it has quite a few products now out of stock therefore orders are lower at about 10 per day.

    Posted by:
    adrianmc (100%) (seller)
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  21. Posted date:
    Thu, 10 Jul 2008 05:41:48 GMT
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    Comment ID:
    #21

    Looks good good luck with the sale.

    Posted by:
    justPHP (100%)
    Location:
    North Yorkshire
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