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Seller Profile

Username:
pureblog (60%)
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Popular Blog For Sale

Want to blog about blogging? Here’s your chance…

  • URL: http://www.pureblogging.com/
  • Established: Thu, 22 Feb 2007 13:00:00 GMT
  • Uniques/Month: 9,000
  • Page views/month: 20,000
  • Monthly Revenue (USD): 5,400
  • Google Pagerank: 4
  • Listed: Fri, 22 Aug 2008 18:13:00 GMT

Description:

 

I’m guessing that your first question is why I’m selling…

Over the last few months I’ve spending more and more time on my affiliate marketing ventures and less time blogging.  I still enjoy blogging but for me, affiliate marketing has been much more profitable and fits into my lifestyle more. Easily.  I just don’t have the time needed to keep PureBlogging.com updated and growing.

I thought long and hard about this.  And in the end, decided it would be better to pass the site on to someone who can give it attention that it deserves rather let it just fade into oblivion.

I think given the proper attention, the blog can grow and flourish.  I just don’t have the time or desire needed to make that happen.

A few stats:

  • PageRank 4
  • 1100-1200 RSS Subscribers
  • Alexa 121,463
  • Compete 229,370
  • Technorati 26,816, Authority 185
  • 357 Posts
  • 4,580 Comments
  • 10,661 Backlinks (Yahoo! Site Explorer)

If you would like to see any other stats just let me know.

One other note: I’ve never done a lot social media marketing so the blog is not banned anywhere (Digg, Reddit, Mixx, etc.).

Revenue Details:

Revenue is mostly through private ad sales and sponsored posts with a little affiliate income along the way.  Tested but never ran Adsense or Kontera links for an extended period of time.  I probably never did a good job of monetizing the site because I felt the content was more important.  The new owner could certainly increase income with a little experimentation.

Revenue has dropped dramatically because content is no longer added on a regular schedule.  I stopped posting a couple of months ago.  I did hire a few freelance writers that kept the site going for a while but no posts have been published in a month.

Here is a monthly breakdown for this year:

January – $828.11
February - $885.00
March - $465
April - $395.00
May - $197.36
June - $99.34
July - $17.03

The ad inventory sold as long as I tried to find new advertisers but as you can see, I stopped recruiting new advertisers in February of this year.

Traffic Details:

Search Engines: 24.12%
Referring Sites: 61.37%
Direct Traffic: 14.51%

Traffic is also down because of the lack of posts.  During active months, the traffic would average 10,000 to 11,000 visitors and 20,000 to 25,000 pageviews.  I believe if the new owner regularly posts fresh new content that these levels could be reached easily.

Questions to the Seller

  1. Posted date:
    Sat, 23 Aug 2008 01:50:54 GMT
    Actions:
    Comment ID:
    #1

    Nice blog. I'm interested. A few questions:

    - Where did you get the Wordpress theme?
    - Can you PM me the top 10 referrer sites responsible for your referral traffic?
    - What percentage of your advertisers continued to buy ads after the first month?
    - How long have your current advertisers been advertising on your site?

    Posted by:
    mustard76 (0%)
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  2. Posted date:
    Sat, 23 Aug 2008 19:27:37 GMT
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    Comment ID:
    #2

    Hi,

    Thank you for the questions. I designed and coded the theme. Always planned to release it as free theme but never got around to it.

    According to Google Analytics, here is a list of the top 10 referrers and the number of visits for 2008.

    1. stumbleupon.com / referral - 17,701
    2. google / organic - 10,185
    3. (direct) / (none) - 8,758
    4. yahoo / organic - 2,752
    5. images.google.com / referral - 1,837
    6. google.com / referral - 1,469
    7. designfloat.com / referral - 1,056
    8. 45n5.com / referral - 801
    9. blogger-templates.blogspot.com / referral - 746
    10. entrecard.com / referral - 456

    And for this month:

    1. google / organic - 888
    2. (direct) / (none) - 449
    3. stumbleupon.com / referral - 417
    4. yahoo / organic - 260
    5. marketplace.sitepoint.com / referral - 246
    6. images.google.com / referral - 189
    7. bloggersjourney.com / referral - 50
    8. 45n5.com / referral - 47
    9. images.google.co.uk / referral - 24
    10. search / organic - 22

    As for your other questions, I will put that information together and PM it to you this afternoon.

    Thanks,

    David

    Posted by:
    pureblog (60%) (seller)
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  3. Posted date:
    Sat, 23 Aug 2008 23:04:04 GMT
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    #3

    David can you PM the same information, thanks.

    Posted by:
    jvic627 (60%)
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  4. Posted date:
    Sat, 23 Aug 2008 23:11:56 GMT
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    #4

    Sure... Will grab those stats now.

    Posted by:
    pureblog (60%) (seller)
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  5. Posted date:
    Sun, 24 Aug 2008 00:47:19 GMT
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    #5

    Ok, PMs have been sent.

    Posted by:
    pureblog (60%) (seller)
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  6. Posted date:
    Sun, 24 Aug 2008 08:30:41 GMT
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    #6

    Do you have a BIN figure?

    Posted by:
    mimmson (60%)
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  7. Posted date:
    Sun, 24 Aug 2008 09:44:37 GMT
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    Comment ID:
    #7

    Hello mimmson,

    I sent you a PM in response to your question. Thanks.

    David

    Posted by:
    pureblog (60%) (seller)
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  8. Posted date:
    Sun, 24 Aug 2008 12:15:30 GMT
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    #8

    Your blog seems really great. I have just a question: Why have the revenues been falling since February?
    Also, could you let me know your BIN?

    Posted by:
    webmpoint (60%)
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  9. Posted date:
    Sun, 24 Aug 2008 17:05:24 GMT
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    Comment ID:
    #9

    Hi webmpoint,

    I will PM you about the BIN.

    As mentioned in the description, I stopped doing all the things necessary to keep the income at that level. I stopped writing new posts, following up with current advertisers, trying to find new advertisers, responding to comments and questions, etc. I did pay freelance writers to create content for a while but without me managing the site properly the income dropped to it's current level.

    I believe if someone has the time to manage the site properly and can create new content regularly the income and traffic will rebound. I just don't have the time or desire to. I thought it was time to give someone else a chance rather than just letting the site die.

    Thanks for the question!

    David

    Posted by:
    pureblog (60%) (seller)
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  10. Posted date:
    Sun, 24 Aug 2008 19:21:39 GMT
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    #10

    Hi,

    is this blog ranked against some keywords?

    Thank
    William

    Posted by:
    williamjr (0%)
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  11. Posted date:
    Sun, 24 Aug 2008 21:50:39 GMT
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    Comment ID:
    #11

    Hi williamjr,

    I just uploaded a screen shot from Google's Webmaster Tools that show the top keywords. It also gets search engine traffic from Yahoo! but the screen shot should give you an idea of the most popular keywords.

    Thanks,

    David

    Posted by:
    pureblog (60%) (seller)
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  12. Posted date:
    Mon, 25 Aug 2008 16:51:59 GMT
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    #12

    Thanks for the questions and bids. I believe that I have responded to everyone that has contacted me via PM. If you have any more questions or need anything else just let me know.

    Thanks,

    David

    Posted by:
    pureblog (60%) (seller)
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  13. Posted date:
    Mon, 25 Aug 2008 16:58:27 GMT
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    #13

    David -

    Could you forward the BIN via PM. Thanks!

    Posted by:
    keywordsandcopy (60%)
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  14. Posted date:
    Mon, 25 Aug 2008 18:29:50 GMT
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    #14

    Can you please upload analytics traffic screenshot for the month of August with a daily breakdown. Thanks

    Posted by:
    monton (60%)
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  15. Posted date:
    Mon, 25 Aug 2008 18:53:35 GMT
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    Comment ID:
    #15

    @keywordsandcopy - PM sent.

    @monton - PM sent and daily traffic summary uploaded.

    Thanks,

    David

    Posted by:
    pureblog (60%) (seller)
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  16. Posted date:
    Tue, 26 Aug 2008 01:45:02 GMT
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    Comment ID:
    #16

    Can you PM me your BIN as well please

    Posted by:
    tucker (100%)
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  17. Posted date:
    Tue, 26 Aug 2008 18:52:38 GMT
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    #17

    I have set a BIN price of $6000 since so many people wanted to see one. I also lowered the reserve price.

    Thanks,

    David

    Posted by:
    pureblog (60%) (seller)
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  18. Posted date:
    Thu, 28 Aug 2008 21:31:33 GMT
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    Comment ID:
    #18

    I just lowered the reserve price to $3000. I feel like that is a really, really good deal for the lucky new owner. Let me know if you have any other questions.

    David

    Posted by:
    pureblog (60%) (seller)
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